Brunswick Corporation announced today that it has appointed Aine Denari President – Brunswick Boat Group, effective October 26, 2020. Denari succeeds Huw Bower, who left Brunswick in September of this year.

Denari joins Brunswick after spending the past twenty years in a variety of executive positions within the automotive industry. She has also held leadership roles at major global consulting firms. Since 2014, Denari has worked at ZF AG as – most recently – the senior vice president of ZF’s ADAS (Advanced Driver Assistance Systems) business, a $1B+ segment within Global Electronics.

“Aine is a proven leader with two decades of experience defining and implementing industry-leading strategies, driving change, and designing and leading world-class teams,” said Dave Foulkes, Brunswick Corporation CEO. “As we look to the future, consumer expectations of boating are being set by other leading-edge mobility experiences, and Aine’s deep experience in implementing new technology in the automotive and other industries will help advance our boat group strategy and capabilities, and, in particular, accelerate the implementation of our industry-defining ACES strategy. 

Denari, for her part, expressed similar enthusiasm.

“I am excited at the opportunity to join the Brunswick Boat Group team and work with many of the most well-known brands in the marine industry,” said Denari. “Brunswick Corporation has a rich history of product excellence and I am looking forward to working with the talented management team to provide even more focus on advancing our business and introducing even greater levels of product innovation and customer-focus.”

Earlier in her career, Denari spent six years at Ford Motor Company and seven years as an executive at two leading global consulting firms. Denari also led the integration of the former TRW Automotive business into the ZF Group, which involved 140,000 employees in 230 locations around the world.  Her outstanding leadership and impact led to her receiving industry recognition as a 2017 Automotive News Rising Star.

Denari has a Master’s Degree in Business Administration from the Kellogg School of Management at Northwestern University, a Master’s Degree in Engineering Management from the University of Detroit Mercy, and a Master’s Degree in Mechanical Engineering from Purdue University.  In addition, Denari has a Bachelor’s degree from University College in Dublin, Ireland.