The Toronto International Boat Show has finalized plans for its 2021 Virtual Show. The event will be held from January 18-24, 2021. Canadian Boat Shows, the event organizer, has researched and experienced more than fifty software options and virtual shows; their objective has been to select the best platform for all exhibitors and consumers with a specific set of criteria for guidance.
Canadian Boat Shows outlines their criteria as follows:
- Provide a platform that would be inclusive of all Exhibitors who exhibited in the 2020 Show – while highlighting exhibitors who commit to the virtual features and want to maximize their results
- Provide an opportunity for new Exhibitors, products & services, who were planning to exhibit in 2021 and not able to due to the show’s cancellation
- Simple for all users – Exhibitors and Consumers
- Provide a range of options for Exhibitor participation – we know each will have unique preferences for how much you want to do and can do. One size does not fit all!
- Help connect Consumers with Exhibitors – so that you can showcase, promote and tell your story…about your business, products & services
- Provide a platform and process for Exhibitors to generate leads, sales and future business – and measure your results in real time
- Continue promoting the Boating Lifestyle to future customers, and a path to become boaters
- Continue growing boater engagement. Help existing boaters to boat more and explore
- Include an opportunity for boaters to get answers to their questions, and continue connecting them with resources so they will stay in the boating lifestyle
- A platform that would serve the short-term needs for 2021, as well as a hybrid model for the show when the in-person event returns in 2022 and the future!
- We had several more objectives and found them all with our chosen platform – we want you to keep reading, so will stop our list here!
Unity Event Solutions is a supplier with whom Canadian Boat Shows has worked the past two years on both the Toronto International Boat Show and Vancouver International Boat Show. Unity has been the Show’s APP, Exhibitor Badge Registration, and Live Seminar Video Boards. Unity also covered Toronto’s Indoor Lake livestreaming, as well as all programming.
Canadian Boat Shows says they are “excited to be moving forward with the selected platform and what it will provide for Exhibitors and Consumers. We look forward to working with you to develop your Virtual spaces!”