Toronto, ON – May 22, 2024 – In a bold move marking a new era for boating enthusiasts nationwide, Canadian Power and Sail Squadrons / Escadrilles canadiennes de plaisance (CPS-ECP) has proudly unveiled its dynamic new brand: CanBoat / NautiSavoir. This rebrand introduces a fresh logo featuring a striking red maple leaf intertwined with a blue wave, symbolizing the quintessential Canadian boating lifestyle across rivers, lakes, and oceans. 
With over 85 years of dedicated service in boating education, CPS-ECP has trained over 800,000 boaters, earning a reputation as a cornerstone of safe boating practices in Canada. The transformation to CanBoat / NautiSavoir reflects a strategic initiative to resonate more deeply with a diverse audience, including a focus on engaging younger boaters.
“After months of meticulous research, it became clear that our organization needed to evolve to better serve our community,” remarked Lise Blais, Chief Commander. “While honoring our rich history, this rebrand propels us towards a future where boating education is accessible and appealing to all.”
The rollout of CanBoat / NautiSavoir will feature prominently across all platforms, from their revamped website to print publications, electronic media, trade shows, and vibrant social media channels. This initiative coincides with significant technical upgrades to their renowned boating courses, ensuring they remain at the forefront of educational excellence.
“Our objective with CanBoat / NautiSavoir is not just a visual refresh, but a strategic invitation,” stated Bruce Kelley, National Marketing Chair. “We aim to inspire a new generation of boaters to join our ranks, benefit from our courses, and contribute to our mission of enhancing boating safety nationwide.”
Vanessa Schmidt, National Marketing and Graphics Manager, added, “CanBoat / NautiSavoir embodies our commitment to inclusivity and empowerment. It represents more than just a name change; it’s a symbol of Canadian boating pride and the confidence that ‘Yes, you CanBoat!'”
About CanBoat / NautiSavoir:
Operated by CPS-ECP, CanBoat / NautiSavoir is a national, non-profit organization dedicated to boating education. Courses such as the Pleasure Craft Operator Card (PCOC) and Maritime Radio Course are offered online and in classrooms, designed by boaters for boaters. Membership provides access to insurance discounts, course savings, marine products, and on-water assistance. Join CanBoat / NautiSavoir today and discover a community where safety, education, and passion for boating converge.
For more information, visit [CanBoat.ca](http://CanBoat.ca).
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